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I will be honest, this article will be biased, but with good cause. One could objectively say that Appleton produces some of the Caribbean’s most premium rums. Year after year winning awards for its excellence including the Gold 2014 San Francisco World Spirit Competition, 2014 Wine Enthusiast 93/100 Best Buy and the Mode Selection Grand Gold Medal and International High Quality Trophy, just to name a few. My personal favourite is Appleton Estate 21 Year, which despite Appleton’s long history with Canada (as Canada is Appleton’s first and largest foreign market) is unfortunately not sold here. Appleton Estate Rum is a Jamaican national treasure. It is a staple on my home bar. Most people are familiar with premium spirits being associated almost exclusively to scotches and cognacs, however, Appleton Estate Rum shatters that myth as it has long been a brand that elevates the status of rum on the global…

As a hospitality professional, I am no stranger to the impact and epidemic (now pandemic) can have on the industry. SARS was a huge wake-up call for us all and shifted how we do business. Covid-19 is a scary deja vu, however, we know a bit more now and hopefully will come out of this a bit better. Deborah Fell is Partner & CMO with Chief Outsiders, the nation’s fastest-growing fractional CMO firm; wrote the below article and I thought it was important to share. Deborah works with companies to develop and implement strategies that accelerate growth and was with Marriott International during the 9/11 tragedy and aftermath. How Brands Can Manage a Travel Industry Crisis by deborah fell (courtesy chief outsider) Travel isn’t always a bed of roses. There are natural disasters, tainted products, bad actors, data breaches, regional and global viruses, and events big and small that require industries to…