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As a hospitality professional, I am no stranger to the impact and epidemic (now pandemic) can have on the industry. SARS was a huge wake-up call for us all and shifted how we do business. Covid-19 is a scary deja vu, however, we know a bit more now and hopefully will come out of this a bit better. Deborah Fell is Partner & CMO with Chief Outsiders, the nation’s fastest-growing fractional CMO firm; wrote the below article and I thought it was important to share. Deborah works with companies to develop and implement strategies that accelerate growth and was with Marriott International during the 9/11 tragedy and aftermath. How Brands Can Manage a Travel Industry Crisis by deborah fell (courtesy chief outsider) Travel isn’t always a bed of roses. There are natural disasters, tainted products, bad actors, data breaches, regional and global viruses, and events big and small that require industries to…

My parents went to Cuba a few years ago and loved everything about the island – the people, the hospitality, the weather, the natural scenery – they went on and on. My dad even went old school and set up a slideshow after Sunday dinner. Of course, all I really wanted to know was, how was the food? My parents, almost as much as I, are food fanatics and, sadly, were not at all pleased with the dining options made available. I think this was one of the more shocking things about Cuba. This tropical island is just a stone’s throw away from their native land of Jamaica, and if you’ve even been to Jamaica you know one thing is for certain; the food is incredible. But in Cuba, the food was so horrendous, in fact, that fellow resort guests rejoiced when one decided to share their tomato-y contraband…